Work That
Proves It.

Background & Brief

Cafforia BD approached us three months before their planned opening date. The founders had secured a premium location in Gulshan and had a clear interior concept — minimalist, warm, inspired by European third-wave café culture — but had no brand, no name recognition, and no digital presence. They needed everything built from zero, fast.

The brief was comprehensive: develop the complete brand identity, build social media channels, run paid acquisition campaigns to drive opening-day footfall, and create the physical collateral for the in-store experience. Total timeline: 60 days to opening.

Our Approach

We started with two weeks of brand strategy. We mapped Dhaka’s existing café landscape, identified the positioning gap Cafforia could own, and defined the brand personality: sophisticated but approachable, quality-obsessed without pretension, distinctly Dhaka while globally aware.

The visual identity was designed to reflect this positioning — a refined logo mark, a warm-but-restrained colour palette, and a typographic system that worked equally well on a menu card and an Instagram grid. We created a complete brand guidelines document before touching any marketing assets.

Social media launched four weeks before opening with a teaser strategy — no product shots, just behind-the-scenes content and atmosphere building. Meta ads targeting Dhaka-based users aged 18–35 with interests in coffee, dining, and lifestyle launched two weeks before opening. Budget was modest, but targeting was surgical.

Execution Breakdown

• Week 1–2: Brand strategy, positioning, and competitive analysis
• Week 3–4: Logo design, visual identity development, brand guidelines
• Week 5–6: Social media channel setup, content calendar, first 30 posts produced
• Week 6–8: Meta ads campaign launch (awareness + engagement), print collateral production
• Week 8: Grand opening — in-store activation, influencer coordination, live social coverage

Results

Opening day delivered 230+ walk-ins and ৳1,40,000 in revenue. The café was at capacity within hours of opening. As owner Shaharik Hossain put it: "The rush was so heavy we were almost struggling to serve." That is the only metric that matters for a physical business — real people, through the door, on day one.

Cafforia BD is now an established name in Dhaka’s café scene, with a brand identity built to last and a proven paid acquisition playbook they can run with every new promotion.

Key Learnings

• Brand-first strategy drives paid performance — ads built on a strong visual identity and clear positioning consistently outperform generic creative
• Pre-opening anticipation content builds demand before the doors open — the crowd on day one was not accidental
• For physical F&B businesses, foot traffic is the only KPI that counts — every campaign decision was made with that single outcome in mind

Background & Brief

Rahman Corporation is a Dhaka-based trading and import/export firm serving local retailers and wholesalers, institutional and government buyers, and international trade partners. With 70+ staff and strong operational capacity, they had the infrastructure to grow significantly. What they lacked was any digital presence whatsoever — no brand, no online visibility, no lead system.

Umbrella Corp HQ entered as their full-scale growth partner for a 2+ year ongoing engagement. The brief: build the brand from scratch, generate consistent B2B leads, and open international trade markets they had never been able to reach.

Our Approach

We structured the engagement in three compounding phases — brand foundation, multi-channel marketing launch, and long-term growth strategy. Each phase built on the last. By year two, brand equity, audience data, and campaign optimisation had stacked to produce results that far outpaced the first year.

Audience segmentation was the strategic centrepiece: local B2B buyers required Meta campaigns; Google Search captured export-intent queries; LinkedIn unlocked institutional and international buyers. All three ran simultaneously with separate creative, targeting, and landing pages.

Execution Breakdown

• Phase 1 — Brand Foundation: Complete identity (logo, guidelines, visual kit, messaging framework, B2B catalogue)
• Phase 2 — Multi-Channel Marketing: Meta, Google Search & Display, LinkedIn setup and outreach, audience-segmented landing pages, monthly content and creatives
• Phase 3 — Growth Strategy: 90-day rolling roadmaps, lead nurturing workflows, international buyer targeting, government procurement outreach, weekly performance reporting with A/B testing and budget optimisation

Results

Over the 2+ year engagement, Rahman Corporation’s revenue grew by 200%. A consistent inbound pipeline of 200+ qualified B2B leads per month replaced zero — spanning local retailers, wholesalers, institutional buyers, and international trade partners. Between 5 and 10 international trade deals were closed — from a standing start with no global presence.

Beyond the numbers: the engagement laid the foundation for Rahman Corporation to launch Warrior — their own in-house B2B hardware brand for gamers and PC builders, live at warriorbd.com. A manufacturer that came in with no digital presence left with a dual-revenue model and a brand capable of standing on its own.

Key Learnings

• A 2+ year strategic partnership compounds — results in year two far outpace year one as brand equity, audience data, and campaign optimisation accumulate
• Multi-channel segmentation is essential for B2B trading firms — local buyers, institutional buyers, and international partners require entirely different messaging and channels
• A strong brand identity is the prerequisite for institutional and government procurement — credibility signals matter before budget conversations can begin
• International trade markets are accessible from Dhaka — with the right brand, channels, and targeting, overseas buyers will engage

Background & Brief

NNT Bag Manufacturing is a large-scale Dhaka-based manufacturer producing jute, synthetic, and blended bag products for local wholesale and international export markets. Despite having 100+ staff and strong manufacturing capability, NNT had no cohesive brand identity, no structured lead generation, and no digital marketing presence to match their production strength.

Umbrella Corp HQ was brought in to bridge that gap. The brief: build the brand, generate a consistent B2B lead pipeline, and open international export markets — all within a 6–12 month engagement.

Our Approach

We approached NNT’s transformation in three phases. First, brand foundation — establishing a visual identity and messaging framework credible enough to win serious B2B buyers. Second, digital marketing launch — B2B campaigns across Meta, Google, and LinkedIn, each targeting a different buyer tier. Third, growth and scale — a 90-day roadmap, lead nurturing workflows, and performance tracking to lock in sustainable pipeline growth.

Export market entry was a specific strategic priority. LinkedIn outreach combined with internationally targeted Meta and Google campaigns gave NNT a route to overseas buyers they had no way to reach before.

Execution Breakdown

• Phase 1 — Brand Foundation: Logo, colour system, typography, brand guidelines, visual identity kit, messaging framework, B2B product catalogue
• Phase 2 — Digital Marketing Launch: Meta B2B campaigns targeting local wholesalers, Google Search & Display for export-intent buyers, LinkedIn setup and outreach, optimised landing page for lead capture, monthly content and creative production
• Phase 3 — Growth & Scale: 90-day growth roadmap, lead nurturing workflows, international audience segmentation, performance dashboard with weekly CPL/ROAS reporting, ongoing strategy iteration

Results

Revenue grew by 110% within the 6–12 month engagement period. A structured inbound pipeline of 300+ qualified B2B leads per month replaced zero — local wholesalers, bulk buyers, and procurement managers all flowing through tracked digital channels. Between 2 and 5 international export deals were closed directly from LinkedIn outreach and targeted international ad campaigns.

The B2B transformation was only the beginning. NNT went on to launch Bagora — their own consumer-facing lifestyle bag brand, live at getbagora.com and facebook.com/getbagora. Same-day delivery in Dhaka. A manufacturer that had no digital presence became a company with a dual-revenue model: B2B manufacturing and a B2C consumer brand built on the same foundation.

Key Learnings

• Brand credibility is a prerequisite for B2B growth — buyers won’t trust a manufacturer they can’t recognise, no matter how strong the product
• Multi-channel marketing (Meta + Google + LinkedIn) is the only way to reach local wholesalers and international export buyers simultaneously — each requires a different channel and message
• A structured lead system replaces guesswork with a predictable pipeline — 300+ leads/month from zero is a business transformation, not just a marketing win
• Export markets are accessible from Dhaka — with the right positioning and outreach, international buyers will come to you